SEO specialist · Negombo, Sri Lanka · working in search since 2018
Rankings are the method. Enquiries are the point.
Eight years of search work for tourism, travel and local service businesses in Sri Lanka and the UK. You deal with Kasun directly on strategy and account work, and the reporting shows leads by keyword rather than a traffic line going up.
Free SEO audit
Enter your site and you get a written review of what is holding it back — technical issues, keyword gaps, and whether search is even the right channel for you.
One client result, shown in full
An outbound travel company in Sri Lanka. The client name stays private, the figures are lifted straight from Ahrefs, and a second UK case sits alongside it on the case studies page.
The ratio is the part that matters. Forty-two top-three positions from fifteen referring domains, on thirty-one backlinks in total. That is not a link-volume result — it came from relevance, site structure and matching pages to booking intent, which is the only approach available when you cannot outspend the competition.
What the work covers
No package hides its contents. Every item below is something you can ask to see evidence of at any point in the month.
Technical SEO
Crawl and index diagnosis, site architecture, internal linking, Core Web Vitals and structured data. This is where most Sri Lankan sites lose ground before content matters.
Keyword and intent strategy
Mapping which searches indicate readiness to buy and which are research traffic, then building pages for the first group rather than chasing the volume in the second.
Local SEO
Google Business Profile optimisation, consistent business details across directories, and review strategy for businesses that need to rank in map results.
Link building
Relevant, earned placements. No private blog networks and no bulk directory packages, because both are liabilities that surface a year later when they stop working.
Content that ranks and sells
Service and destination pages written for a real reader and a specific search, with the commercial pages treated as more important than the blog.
Tracking and reporting
GA4 and Tag Manager configured so an enquiry counts as an enquiry. Monthly reporting shows leads by keyword, not a rankings screenshot with the losers cropped out.
What SEO costs here
Published because being quoted a mystery number is the most common complaint about Sri Lankan agencies. These are starting points, adjusted after the audit.
Local
Single location business
LKR 50,000
per month, from
- Technical audit and fixes
- Google Business Profile work
- Up to 15 target keywords
- Two optimised pages per month
- GA4 and Search Console setup
- Monthly report and call
Most common
Growth
LKR 75,000
per month, from
- Everything in the local plan
- Up to 50 target keywords
- Link building, four to six per month
- Content briefs and page production
- Conversion tracking by keyword
- Competitor monitoring
Competitive
International or high competition
LKR 150,000+
per month, from
- Everything in the growth plan
- UK, EU or Australian targeting
- Digital PR and earned links
- Multi-location or multilingual
- Google Ads run alongside
- Fortnightly reporting
No lock-in contracts. Month to month, cancel with 30 days' notice. Long minimum terms exist to protect the agency from the client leaving, which tells you what the agency expects the results to look like.
Why the Google Ads side matters to your SEO
SEO's biggest cost is not money, it is time spent targeting the wrong keywords. A page built for a search term that turns out not to convert has cost three months before anybody knows it failed.
Running Google Ads alongside removes most of that risk. The search terms report shows, within weeks, exactly which phrases produce enquiries and which produce browsers. That evidence then decides what the organic work targets, so the content plan is built on observed conversion behaviour rather than a keyword tool's volume estimate.
As organic rankings take hold on those same terms, paid spend on them can usually come down. That is the intended direction: paid buys the answers early, organic keeps them cheaply.
Choosing between specialists in Sri Lanka
Questions worth asking whoever you end up hiring, including us.
| Ask them | What a good answer sounds like |
|---|---|
| Who actually does the work each month? | A named person you can reach, not a rotating team behind a shared inbox. |
| Will I own my analytics and Search Console? | Yes, under your own account, permanently, with admin access from day one. |
| Where do the links come from? | Named, relevant sites. If the answer is vague or mentions volume packages, walk. |
| What happens if rankings do not move by month four? | A specific diagnosis and a plan change, offered before you have to ask for it. |
| Can I see a case study with the numbers uncropped? | Sector, timeframe and figures, even where the client name has to stay private. |
| What is the minimum contract? | Month to month. SEO takes time, but that is a reason to be patient, not to be locked in. |
How the first six months run
Audit and baseline
Technical crawl, keyword gap analysis, competitor review, and a record of current rankings and traffic so there is an agreed starting point to measure against.
Fix the foundations
Crawl and index problems, site speed, structured data and conversion tracking. Content work before this is done tends to underperform for reasons nobody can diagnose later.
Build the commercial pages
Pages for the searches that indicate readiness to buy, supported by internal linking and earned links from relevant sites. Blog content comes after, not before.
Report, adjust, compound
Monthly reporting on enquiries by keyword. Coverage expands into adjacent terms as positions hold, and the plan changes when the data says it should.
Where clients are
Work is handled remotely with calls on WhatsApp or Google Meet, which is how the UK and Australian accounts run as well.
What clients say
Real Google reviews, unedited. Names and dates as they appear on the profile, so you can check them yourself.
★★★★★
I had an amazing experience with WireCabin. Their strategies are top-notch, and their team is incredibly knowledgeable.
★★★★★
Great place to get your website and digital marketing solutions. Good service.
★★★★★
High quality, reliable and trusted results, with very professional and friendly customer care. Highly recommended for anyone.
Questions about SEO in Sri Lanka
How long does SEO take to work in Sri Lanka?
Early keyword movement is usually visible within 30 to 60 days on a site with no major technical problems. Meaningful traffic and enquiry growth generally compounds from month three onwards. Running Google Ads alongside shortens the guessing period considerably, because conversion data arrives in weeks instead of months.
How much does an SEO specialist cost in Sri Lanka?
Published starting points here are LKR 50,000 per month for a single-location local business, LKR 75,000 for competitive growth work, and LKR 150,000 or above for international or high-competition targeting. The audit adjusts these to your actual situation before anything is agreed.
Do I have to sign a long contract?
No. Work is month to month with 30 days' notice. Long minimum terms mainly protect the agency from clients leaving, which is not a problem you should be paying to solve.
Will I own my Search Console and analytics?
Yes, both are set up under your own Google account with you as owner. If the engagement ends, the historical data stays with you. Access set up the other way round is a common way for agencies to make leaving expensive.
Do you work with tourism and travel businesses?
It is the core specialisation. Kasun began SEO in 2018 at Ayubowan Tours in Negombo, and the client base since has included airport transfer companies, tour operators and UK-facing travel brands. There is no learning curve on how British, German or Australian travellers search for Sri Lanka.
What kind of links do you build?
Relevant, earned placements from real sites. No private blog networks, no bulk directory submissions and no paid link packages. The Sri Lankan travel case reached 42 top-three rankings from 15 referring domains on 31 backlinks in total, which is the ratio that relevance-led link building produces.
Can you fix an SEO problem another agency created?
Often, yes. The usual starting point is a backlink review to identify anything that needs disavowing, plus a check for penalties, thin duplicated content and index bloat. The audit will say honestly whether recovery or a fresh start is the better route.
Do you optimise for AI search results?
Yes, as part of normal content work rather than as a separate product. Appearing in Google AI Overviews and in answers from tools like ChatGPT and Perplexity comes largely from clear structure, factual accuracy and entity consistency, which is the same work that earns conventional rankings.
Start with the audit
You get the written audit whether or not you hire us. If search is not the right channel for your business, the document will say so rather than sell you a plan.
Buddhika Kasun Karunathilaka
Founder, WireCabin (PVT) LTD — PV00251411
No. 293/1/A, Batepola, Dunagaha 11264
Western Province, Sri Lanka
+94 77 712 3489
kasun@wirecabin.com
Mon–Fri, 08:30–22:00